Featuring People in Ads
Santa Clara University - School of Law
Georgetown University Law Center
July 13, 2012
Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012
Santa Clara Univ. Legal Studies Research Paper No. 2105713
This is a book chapter from a new casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Number of Pages in PDF File: 49
Keywords: advertising law, marketing law, publicity rights, privacy rights, advertising, marketing, endorsement, testimonials, fTC, guidelines
JEL Classification: M3, k11
Date posted: July 18, 2012
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