Abstract

http://ssrn.com/abstract=2105713
 


 



Featuring People in Ads


Eric Goldman


Santa Clara University - School of Law

Rebecca Tushnet


Georgetown University Law Center

July 13, 2012

Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012
Santa Clara Univ. Legal Studies Research Paper No. 2105713

Abstract:     
This is a book chapter from a new casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.

Number of Pages in PDF File: 49

Keywords: advertising law, marketing law, publicity rights, privacy rights, advertising, marketing, endorsement, testimonials, fTC, guidelines

JEL Classification: M3, k11

Accepted Paper Series


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Date posted: July 18, 2012  

Suggested Citation

Goldman, Eric and Tushnet, Rebecca, Featuring People in Ads (July 13, 2012). Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012; Santa Clara Univ. Legal Studies Research Paper No. 2105713. Available at SSRN: http://ssrn.com/abstract=2105713

Contact Information

Eric Goldman (Contact Author)
Santa Clara University - School of Law ( email )
500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)
HOME PAGE: http://www.ericgoldman.org
Rebecca Tushnet
Georgetown University Law Center ( email )
600 New Jersey Avenue, NW
Washington, DC 20001
United States
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