Abstract

http://ssrn.com/abstract=2105960
 


 



Club Mahindra: Harnessing Social Media


Kishor B. Barad


Shanti Business School Ahmedabad

Vrajlal K. Sapovadia


SBS Jaipur

2012


Abstract:     
Mahindra Holidays & Resorts India Ltd is a leading Indian company in the business of providing leisure hospitality primarily through vacation ownership membership. This case describes all social media marketing strategies used by company to harness various social media platforms for leveraging its marketing and branding activities. The case could be used for teaching many of the marketing management concepts across different verticals of the domain with special focus on using social media marketing to the under graduates and post graduate students of business management, hotel and hospitality management and courses like integrated marketing communications, branding, services and marketing strategy.

Number of Pages in PDF File: 17

Keywords: Social Media Marketing, Digital Marketing, Segmentation, Targeting, Positioning, Branding, Re-positioning, Leisure Hospitality, Internet Marketing, Club Mahendra, Social Media Strategy, Lead Generation, Sales & Distribution Channel, Integrated Marketing communications, Business Model, Jiyo Life

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Date posted: July 14, 2012  

Suggested Citation

Barad, Kishor B. and Sapovadia, Vrajlal K., Club Mahindra: Harnessing Social Media (2012). Available at SSRN: http://ssrn.com/abstract=2105960 or http://dx.doi.org/10.2139/ssrn.2105960

Contact Information

Kishor B. Barad (Contact Author)
Shanti Business School Ahmedabad ( email )
opp Vraj Gardens
S P Ring Road Shela
Ahmedabad, Gujarat 380058
India
919909700000 (Phone)
HOME PAGE: http://www.shantibschool.edu.in
Vrajlal K. Sapovadia
SBS Jaipur ( email )
Opp. Vral Gardens, Off S. P. Ring Road
Shela
Ahmedabad, Gujarat 380058
India
HOME PAGE: http://www.shantibschool.edu.in
Feedback to SSRN


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