Abstract

http://ssrn.com/abstract=2107525
 
 

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Attack Advertising in State Supreme Courts: Evaluating the Conditional Effects of Ballot Type


Melinda Gann Hall


Michigan State University - Department of Political Science; Department of Political Science

2012

APSA 2012 Annual Meeting Paper

Abstract:     
This project evaluates whether televised attack advertising has detrimental effects on the electoral performance of state supreme court justices seeking reelection. I examine this question by estimating theoretically specified models of vote shares that include all televised messages for incumbents and challengers in 76 partisan and nonpartisan elections in nineteen states from 2002 through 2006. I also rely on CMAG advertising data and campaign finance measures to disentangle the effects of advertising from campaign spending. Results show that attacks have deleterious effects on the incumbency advantage but only in nonpartisan elections. In this regard, the preference for nonpartisan elections among many reform advocates has rendered some concerns about the pernicious effects of negativity into self-fulfilling prophecies. More broadly, these findings demonstrate the powerful force of institutional arrangements in shaping democratic politics and highlight striking similarities between state supreme court elections and elections to other important offices in the United States.

Number of Pages in PDF File: 42

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Date posted: July 15, 2012 ; Last revised: August 15, 2012

Suggested Citation

Hall, Melinda Gann, Attack Advertising in State Supreme Courts: Evaluating the Conditional Effects of Ballot Type (2012). APSA 2012 Annual Meeting Paper. Available at SSRN: http://ssrn.com/abstract=2107525

Contact Information

Melinda Gann Hall (Contact Author)
Michigan State University - Department of Political Science ( email )
East Lansing, MI 48824
United States
517-432-2380 (Phone)
Department of Political Science ( email )
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