Abstract

http://ssrn.com/abstract=2109491
 
 

Footnotes (157)



 


 



Happiness at the House of Mouse: How Disney Negotiates to Create the 'Happiest Place on Earth'


Lauren A. Newell


Ohio Northern University - Pettit College of Law

July 1, 2012

Pepperdine Dispute Resolution Law Journal, Vol. 12, p. 415, 2012

Abstract:     
Poets rhapsodize about it, the Beatles sing about it, philosophers debate it, psychologists study it, and chocolate induces it. Disney, on the other hand, claims title to it: happiness. This Article examines, in the context of Roger Fisher and Daniel Shapiro's "Core Concerns" framework and general negotiation theory, the degree to which The Walt Disney Company creates happiness for those at the Walt Disney World Resort, particularly Walt Disney World's guests and cast members. It begins with a brief discussion of happiness and of negotiation theory. This Article next examines how Disney creates at Walt Disney World a negotiating environment conducive to the stimulation of happiness. It then analyzes personal observations of Disney’s negotiations with guests and cast members and offers suggestions for how Disney could negotiate more effectively. Finally, this Article concludes with a judgment about Disney’s success in presenting Walt Disney World as the "Happiest Place on Earth" and with contemplation of how lessons learned from Disney are applicable to other companies.

Number of Pages in PDF File: 113

Keywords: happiness, negotiation, core concerns, Disney, emotion, Alternative Dispute Resolution, ADR

Accepted Paper Series


Download This Paper

Date posted: July 16, 2012  

Suggested Citation

Newell, Lauren A., Happiness at the House of Mouse: How Disney Negotiates to Create the 'Happiest Place on Earth' (July 1, 2012). Pepperdine Dispute Resolution Law Journal, Vol. 12, p. 415, 2012. Available at SSRN: http://ssrn.com/abstract=2109491

Contact Information

Lauren A. Newell (Contact Author)
Ohio Northern University - Pettit College of Law ( email )
Ada, OH 45810
United States
Feedback to SSRN


Paper statistics
Abstract Views: 663
Downloads: 123
Download Rank: 129,910
Footnotes:  157

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo4 in 0.390 seconds