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Enterprise Perspectives on Corporate Social ResponsibilityKhalid ZamanCOMSATS Institute of Information Technology (CIIT) August 3, 2012 Elixir Inter. Busi. Mgmt. 49 (2012) 9694-9707 Abstract: Corporate Social responsibility is not a new idea, the importance and needs for this ethical and social obligation is tremendously rising with its full swing. There are a number of its implications which are paying more to the institutions as well as to the communities. There is a debate that it is the core duty of firms and industrial institutions to pay their respective return to the common public and the society as a whole where they are operating. The objective of the study is threefold: i) to determine the root causes and basic needs of corporate social responsibilities; ii) to determine the effects on social and other civilizations beard without its existences, and iii) to examines the inputs and efforts which are being offered in the past. The equilibrium of demand and supply of different determinants of corporate social responsibility is discussed. Investment & expansion of Tangible/Intangible Assets, Factory Plant, Equipment, Building, Process of Manufacturing, Inventories and wastages, are also included. The main research questions is whether the contribution of industrial development having showed some positive impacts on the society? The results are not in the favour of the social society, and we have to see why firms are enhancing their activities, and who is obtaining undue benefit from these unethical business activities. This study elaborates the serious social aspects, where all participants are showing their agreement and willingness. At the end, some conclusions are provided for further development providing a spark of ideas for further studies and investigations.
Number of Pages in PDF File: 14 Keywords: Corporate social responsibility, Enterprise, Industrial development, Customers satisfaction, Financial returns JEL Classification: H12 Accepted Paper SeriesDate posted: August 5, 2012Suggested CitationContact Information
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