Study of the BCG Matrix for Hindustan Unilever Limited

Himanshu Yadav

National Law University

August 4, 2012

This research paper categorize the entire product range of Hindustan Unilever Limited into Cash Cows, Stars, Dogs and Question Marks as per the Boston Consultancy Group (BCG) matrix. The analysis followed by the said classification has been done using empirical Indian market data.

Number of Pages in PDF File: 50

Keywords: BCG, HUL, Strategic Managemet

JEL Classification: M00, M10, M19, M31, M39

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Date posted: August 5, 2012 ; Last revised: August 6, 2012

Suggested Citation

Yadav, Himanshu, Study of the BCG Matrix for Hindustan Unilever Limited (August 4, 2012). Available at SSRN: http://ssrn.com/abstract=2124042 or http://dx.doi.org/10.2139/ssrn.2124042

Contact Information

Himanshu Yadav (Contact Author)
National Law University ( email )
Jodhpur, Rajasthan 342001
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