Abstract

http://ssrn.com/abstract=2124042
 


 



Study of the BCG Matrix for Hindustan Unilever Limited


Himanshu Yadav


National Law University

August 4, 2012


Abstract:     
This research paper categorize the entire product range of Hindustan Unilever Limited into Cash Cows, Stars, Dogs and Question Marks as per the Boston Consultancy Group (BCG) matrix. The analysis followed by the said classification has been done using empirical Indian market data.

Number of Pages in PDF File: 50

Keywords: BCG, HUL, Strategic Managemet

JEL Classification: M00, M10, M19, M31, M39

working papers series


Download This Paper

Date posted: August 5, 2012 ; Last revised: August 6, 2012

Suggested Citation

Yadav, Himanshu, Study of the BCG Matrix for Hindustan Unilever Limited (August 4, 2012). Available at SSRN: http://ssrn.com/abstract=2124042 or http://dx.doi.org/10.2139/ssrn.2124042

Contact Information

Himanshu Yadav (Contact Author)
National Law University ( email )
NH65
Mandore
Jodhpur, Rajasthan 342001
India
Feedback to SSRN


Paper statistics
Abstract Views: 4,410
Downloads: 1,251
Download Rank: 7,410
People who downloaded this paper also downloaded:
1. A Study of the Construction of BCG Matrix for Nestle India
By Tarun Jain

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo8 in 0.578 seconds