Abstract

http://ssrn.com/abstract=2135548
 


 



Innovation from Emerging Markets: The Case of Latin America


Lourdes Casanova


INSEAD; Cornell University - Johnson Graduate School of Management

Jeff Dayton-Johnson


Dalhousie University - Department of Economics

Nils Olaya Fonstad


affiliation not provided to SSRN

Anna Pietikainen


Organization for Economic Co-Operation and Development (OECD) - Development Centre (DEV)

2012

INSEAD Working Paper No. 2012/76/ST

Abstract:     
Today, ‘innovation’ is a priority all over the world, particularly in emerging markets. The President of India declared this decade the ‘Innovation Decade’. In emerging markets the word means much more than catching up by imitating innovative policies and firms from more developed economies. Some called it Reverse Innovation, meaning that it originates in places other than the ones traditionally linked to research and technology. Others use the word ‘frugal innovation’ with the idea that you need to innovate in a context of scarcity of resources and has to have an impact in the society. The goal is to reduce price and functionality and increase quality for a large audience. If we look at Latin America, the region is well known for its music, Nobel laureate writers, excellent TV soapoperas (‘telenovelas’). In several revealing cases, Latin American businesses are redefining global business by developing new business models. There are many examples of promising policy reforms, such as Vive Digital in Colombia among governments in the region. Latin America can offer lessons about innovating with scarce resources in volatile and unpredictable environments — indeed, innovators in countries leading in research and development (R&D) increasingly face similarly challenging conditions.

Number of Pages in PDF File: 28

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Date posted: August 25, 2012  

Suggested Citation

Casanova, Lourdes and Dayton-Johnson, Jeff and Fonstad, Nils Olaya and Pietikainen, Anna, Innovation from Emerging Markets: The Case of Latin America (2012). INSEAD Working Paper No. 2012/76/ST. Available at SSRN: http://ssrn.com/abstract=2135548 or http://dx.doi.org/10.2139/ssrn.2135548

Contact Information

Lourdes Casanova (Contact Author)
INSEAD ( email )
Boulevard de Constance
77305 Fontainebleau
France
Cornell University - Johnson Graduate School of Management ( email )
Ithaca, NY 14853
United States
6072295251 (Phone)

Jeff Dayton-Johnson
Dalhousie University - Department of Economics ( email )
Halifax, Nova Scotia B3H 3J5
Canada
Nils Olaya Fonstad
affiliation not provided to SSRN ( email )
Anna Pietikainen
Organization for Economic Co-Operation and Development (OECD) - Development Centre (DEV) ( email )
94, rue Chardon Lagache
Paris, 75775
France
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