Abstract

http://ssrn.com/abstract=2137140
 


 



Search Fatigue


Bruce I. Carlin


University of California, Los Angeles (UCLA) - Anderson School of Management

Florian Ederer


Yale School of Management; Yale University - Cowles Foundation

March 28, 2013


Abstract:     
Consumer search is not only costly but also tiring. We characterize the intertemporal effects that search fatigue has on monopoly and oligopoly prices, the product lines offered by firms, and the provision of consumer assistance (i.e., advice). These effects vary based on whether search is all-or-nothing or sequential in nature, whether learning takes place, and whether consumers exhibit brand loyalty. In contrast to standard search models, accounting for fatigue leads to loss leadership strategies, product proliferation, time-varying prices and consumer assistance. We analyze the welfare implications of search fatigue and highlight the novel empirical implications that our analysis generates.

Number of Pages in PDF File: 27

Keywords: consumer search, fatigue, product proliferation, time-varying prices, loss leadership

JEL Classification: D83, L13, D03, G02

working papers series


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Date posted: August 29, 2012 ; Last revised: March 28, 2013

Suggested Citation

Carlin, Bruce I. and Ederer, Florian, Search Fatigue (March 28, 2013). Available at SSRN: http://ssrn.com/abstract=2137140 or http://dx.doi.org/10.2139/ssrn.2137140

Contact Information

Bruce I. Carlin
University of California, Los Angeles (UCLA) - Anderson School of Management ( email )
110 Westwood Plaza
Los Angeles, CA 90095-1481
United States
Florian Ederer (Contact Author)
Yale School of Management ( email )
135 Prospect Street
P.O. Box 208200
New Haven, CT 06520-8200
United States
HOME PAGE: http://faculty.som.yale.edu/florianederer/

Yale University - Cowles Foundation ( email )
Box 208281
New Haven, CT 06520-8281
United States

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