Searching for Metaphors of Household Financial Management

Ignacio Mas

University of Oxford - Said Business School; Tufts University

Premasis Mukherjee


April 4, 2013

This report summarizes the intent, activities, outputs and key lessons from an ambitious program of field research which sought to capture vividly and succinctly the essence of how ordinary people think about the management of their money and resources. We wanted to come up with simple constructs which could be stretched, by analogy, to shed light on the issues faced by a variety of customer profiles in a variety of situations. We developed a range of creative research methods, from which we develop a variety of conceptual and metaphorical representations of household finance.

Number of Pages in PDF File: 58

Keywords: financial management, money management, financial planning, financial inclusion, access to finance, mobile money, mobile banking

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Date posted: August 29, 2012 ; Last revised: May 25, 2013

Suggested Citation

Mas, Ignacio and Mukherjee, Premasis, Searching for Metaphors of Household Financial Management (April 4, 2013). Available at SSRN: http://ssrn.com/abstract=2137494 or http://dx.doi.org/10.2139/ssrn.2137494

Contact Information

Ignacio Mas (Contact Author)
University of Oxford - Said Business School ( email )
Park End Street
Oxford, OX1 1HP
Great Britain
Tufts University ( email )
Medford, MA 02155
United States
Premasis Mukherjee
MicroSave ( email )
B-52, Mahanagar Extension
Feedback to SSRN

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