Searching for Metaphors of Household Financial Management
University of Oxford - Said Business School; Tufts University
April 4, 2013
This report summarizes the intent, activities, outputs and key lessons from an ambitious program of field research which sought to capture vividly and succinctly the essence of how ordinary people think about the management of their money and resources. We wanted to come up with simple constructs which could be stretched, by analogy, to shed light on the issues faced by a variety of customer profiles in a variety of situations. We developed a range of creative research methods, from which we develop a variety of conceptual and metaphorical representations of household finance.
Number of Pages in PDF File: 58
Keywords: financial management, money management, financial planning, financial inclusion, access to finance, mobile money, mobile banking
Date posted: August 29, 2012 ; Last revised: May 25, 2013
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