Organization Theory and Poetry: A Not so Elusive Link

African Journal of Business Management Vol. 6(1), pp. 7-13,11 January 2012

6 Pages Posted: 2 Sep 2012

See all articles by Naveed Yazdani

Naveed Yazdani

University of Management and Technology (UMT), Pakistan

Hasan Sohaib Murad

University of Management and Technology

Dr. Rana Zamin Abbas

University of Management & Technology (UMT), Lahore, Pakistan

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Date Written: 2012

Abstract

Since the times of Western modernity, knowledge is compartmentalized as different fields. This has however, not mitigated the influence of natural science model of theorizing on social sciences. As a result the discipline of organization theory has grown without the influence of abstract, ephemeral and metaphysical fields such as; religion, history, mystic philosophy, arts and literature. With the rise of organizational cultural studies and the emergence of symbolic-interpretive view of organizing during the last three or four decades, the trend is however gradually shifting. Corporate aesthetics is one such field within organization theory which places value on the aesthetical aspects of managing and organizing. Taking lead from corporate aesthetics, this paper highlights the link between organization theory and literature (poetry, both English and Urdu). The linguistic and conceptual instrument of metaphors is isolated as the underpinning tool of this link. The role of metaphors in organization theory assumes further importance since the emergence of ‘social construction’ and ‘sense making’ view of organizations. The paper reinforces the views of contemporary writers of organization theory that the field draws from multiple and diverse disciplines by highlighting the link between organization theory and poetry through employing metaphoricity.

Keywords: Organization theory, poetry, metaphors, corporate aesthetics

Suggested Citation

Yazdani, Naveed and Murad, Hasan Sohaib and Zamin Abbas, Dr. Rana, Organization Theory and Poetry: A Not so Elusive Link (2012). African Journal of Business Management Vol. 6(1), pp. 7-13,11 January 2012, Available at SSRN: https://ssrn.com/abstract=2140002

Naveed Yazdani

University of Management and Technology (UMT), Pakistan ( email )

C-II
Lahore, Punjab 54770
Pakistan

Hasan Sohaib Murad

University of Management and Technology ( email )

C-2, Johar town
Lahore, VA Punjab 54770
Pakistan
00924235184790 (Phone)
00924235184789 (Fax)

HOME PAGE: http://www.umt.edu.pk

Dr. Rana Zamin Abbas (Contact Author)

University of Management & Technology (UMT), Lahore, Pakistan ( email )

C-II,
Lahore, Punjab 54770
Pakistan
92 42 35212801-10 (Phone)
92 42 35212819 (Fax)

HOME PAGE: http://www.umt.edu.pk

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