Abstract

http://ssrn.com/abstract=2141682
 
 

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Information in Digital, Economic and Social Networks


Arun Sundararajan


New York University (NYU) - Leonard N. Stern School of Business

Foster Provost


New York University

Gal Oestreicher-Singer


Tel Aviv University - Faculty of Management

Sinan Aral


Massachusetts Institute of Technology (MIT) - Sloan School of Management

October 2012

Information Systems Research, Forthcoming

Abstract:     
Digital technologies have made networks ubiquitous. A growing body of research is examining these networks to gain a better understanding of how firms interact with their consumers, how people interact with each other, and how current and future digital artifacts will continue to alter business and society. The increasing availability of massive networked data have led to several streams of inquiry across fields as diverse as computer science, economics, information systems, marketing, physics and sociology. Each of these research streams asks questions which at their core involve ‘information in networks’ — its distribution, its diffusion, its inferential value and its influence on social and economic outcomes. We suggest a broad direction for research into social and economic networks. Our analysis describes four kinds of investigation that seem most promising. The first studies how information technologies create and reveal networks whose connections represent social and economic relationships. The second examines the content that flows through networks and its economic, social and organizational implications. A third develops theories and methods to understand and utilize the rich predictive information contained in networked data. A final area of inquiry focuses on network dynamics and how IT affects network evolution. We conclude by discussing several important cross-cutting issues with implications for all four research streams, which must be addressed if the ensuing research is to be both rigorous and relevant. We also describe how these directions of inquiry are interconnected: results and ideas will pollinate across them, leading to a new cumulative research tradition.

Number of Pages in PDF File: 48

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Date posted: September 5, 2012 ; Last revised: October 19, 2012

Suggested Citation

Sundararajan, Arun and Provost, Foster and Oestreicher-Singer, Gal and Aral, Sinan, Information in Digital, Economic and Social Networks (October 2012). Information Systems Research, Forthcoming. Available at SSRN: http://ssrn.com/abstract=2141682 or http://dx.doi.org/10.2139/ssrn.2141682

Contact Information

Arun Sundararajan (Contact Author)
New York University (NYU) - Leonard N. Stern School of Business ( email )
44 West 4th Street, KMC 8-93
New York, NY 10012
United States
212-998-0833 (Phone)
Foster Provost
New York University ( email )
44 West Fourth Street
New York, NY 10012
United States
Gal Oestreicher-Singer
Tel Aviv University - Faculty of Management ( email )
P.O. Box 39010
Tel Aviv, 69978
Israel
Sinan Aral
Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )
77 Massachusetts Ave.
E62-416
Cambridge, MA 02142
United States
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