Abstract

http://ssrn.com/abstract=2146968
 


 



Google and Personal Data Protection


Bart Van der Sloot


University of Amsterdam - Institute for Information Law (IViR)

Frederik J. Zuiderveen Borgesius


University of Amsterdam - Institute for Information Law (IViR)

September 14, 2012

Google and the Law, Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models - Series: Information Technology and Law Series, Vol. 22, A. Lopez-Tarruella, ed., T.M.C. Asser Press/Springer, 2012

Abstract:     
This chapter discusses the interplay between the European personal data protection regime and two specific Google services, Interest Based Advertising and Google Street View. The chapter assesses first the applicability of the Data Protection Directive, then jurisdictional issues, the principles relating to data quality, whether there is a legitimate purpose for data processing, and lastly the transparency principle in connection with the rights of the data subject. The conclusion is that not all aspects of the services are easy to reconcile with the Directive’s requirements.

Number of Pages in PDF File: 32

Keywords: Data protection, Google, Street View, behavioral advertising, behavioural targeting, privacy

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Date posted: September 16, 2012  

Suggested Citation

Sloot, Bart van der and Zuiderveen Borgesius, Frederik J., Google and Personal Data Protection (September 14, 2012). Google and the Law, Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models - Series: Information Technology and Law Series, Vol. 22, A. Lopez-Tarruella, ed., T.M.C. Asser Press/Springer, 2012. Available at SSRN: http://ssrn.com/abstract=2146968

Contact Information

Bart Van der Sloot
University of Amsterdam - Institute for Information Law (IViR) ( email )
Rokin 84
Amsterdam, 1012 KX
Netherlands
Frederik J. Zuiderveen Borgesius (Contact Author)
University of Amsterdam - Institute for Information Law (IViR) ( email )
Rokin 84
Amsterdam, 1012 KX
Netherlands
HOME PAGE: http://www.ivir.nl/staff/borgesius.html
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