Markets Can Cure Spam Zombies
Marshall W. Van Alstyne
Boston University - Department of Management Information Systems; Massachusetts Institute of Technology (MIT) - Sloan School
Boston University - Department of Computer Science
Using attention bonds to create attention markets has been proposed as a solution to the spam problem. One critique leveled at this approach is that criminals might then try to seize the bonds and not just CPU cycles. We propose a simple solution based on insurance and two sided networks in order to show that markets can address this critique.
Number of Pages in PDF File: 2
Keywords: spam, zombies, attention bonds, Coase, two sided markets, insurance
JEL Classification: C72, C78, D23, D6, D82, H21, O30
Date posted: September 18, 2012
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