Abstract

http://ssrn.com/abstract=2155175
 


 



Reducing Implicit Racial Preferences: I. A Comparative Investigation of 17 Interventions


Calvin K. Lai


University of Virginia

Maddalena Marini


Università degli studi di Modena e Reggio Emilia (UNIMORE)

Steven A. Lehr


Harvard University

Carlo Cerruti


Harvard University

Jiyun Elizabeth L. Shin


State University of New York (SUNY) - Department of Psychology

Jennifer Joy-Gaba


Virginia Commonwealth University (VCU)

Arnold K. Ho


Colgate University; University of Michigan at Ann Arbor

Bethany A. Teachman


University of Virginia

Sean P. Wojcik


University of California, Irvine

Sena Koleva


University of Southern California

Rebecca S. Frazier


University of Virginia

Larisa Heiphetz


Harvard University

Eva Chen


University of Hong Kong

Rhiannon N. Turner


Queen's University Belfast

Jonathan Haidt


NYU-Stern School of Business

Selin Kesebir


London Business School

Carlee Beth Hawkins


University of Virginia

Hillary S. Schaefer


University of Virginia

Sandro Rubichi


Università degli studi di Modena e Reggio Emilia (UNIMORE)

Giuseppe Sartori


University of Padua

Christopher M. Dial


Harvard University

N. Sriram


University of Virginia

Mahzarin R. Banaji


Harvard University - Department of Psychology; Harvard University - Edmond J. Safra Center for Ethics

Brian A. Nosek


University of Virginia

January 15, 2014


Abstract:     
Many methods for reducing implicit prejudice have been identified, but little is known about their relative effectiveness. We held a research contest to experimentally compare interventions for reducing the expression of implicit racial prejudice. Teams submitted seventeen interventions that were tested an average of 3.70 times each in four studies (total N = 17,021), with rules for revising interventions between studies. Eight of seventeen interventions were effective at reducing implicit preferences for Whites compared to Blacks, particularly ones that provided experience with counterstereotypical exemplars, used evaluative conditioning methods, and provided strategies to override biases. The other nine interventions were ineffective, particularly ones that engaged participants with others’ perspectives, asked participants to consider egalitarian values, or induced a positive emotion. The most potent interventions were ones that invoked high self-involvement or linked Black people with positivity and White people with negativity. No intervention consistently reduced explicit racial preferences. Furthermore, intervention effectiveness only weakly extended to implicit preferences for Asians and Hispanics.

Number of Pages in PDF File: 66

Keywords: attitudes, racial prejudice, implicit social cognition, malleability, Implicit Association Test, psychology, prejudice

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Date posted: October 2, 2012 ; Last revised: January 16, 2014

Suggested Citation

Lai, Calvin K. and Marini, Maddalena and Lehr, Steven A. and Cerruti, Carlo and Shin, Jiyun Elizabeth L. and Joy-Gaba, Jennifer and Ho, Arnold K. and Teachman, Bethany A. and Wojcik, Sean P. and Koleva, Sena and Frazier, Rebecca S. and Heiphetz, Larisa and Chen, Eva and Turner, Rhiannon N. and Haidt, Jonathan and Kesebir, Selin and Hawkins, Carlee Beth and Schaefer, Hillary S. and Rubichi, Sandro and Sartori, Giuseppe and Dial, Christopher M. and Sriram, N. and Banaji, Mahzarin R. and Nosek, Brian A., Reducing Implicit Racial Preferences: I. A Comparative Investigation of 17 Interventions (January 15, 2014). Available at SSRN: http://ssrn.com/abstract=2155175 or http://dx.doi.org/10.2139/ssrn.2155175

Contact Information

Calvin K. Lai (Contact Author)
University of Virginia (UVA) ( email )
1400 University Ave
Charlottesville, VA 22903
United States
Maddalena Marini
Università degli studi di Modena e Reggio Emilia (UNIMORE) ( email )
viale Allegri, 9
Modena, Reggio Emilia 42121
Italy
Steven A. Lehr
Harvard University ( email )
1875 Cambridge Street
Cambridge, MA 02138
United States
Carlo Cerruti
Harvard University ( email )
1875 Cambridge Street
Cambridge, MA 02138
United States
Jiyun Elizabeth L. Shin
State University of New York (SUNY) - Department of Psychology
Stony Brook, NY 11733-2500
United States
Jennifer Joy-Gaba
Virginia Commonwealth University (VCU) ( email )
1015 Floyd Avenue
Richmond, VA 23284
United States
Arnold K. Ho
Colgate University ( email )
13 Oak Drive
Hamilton NY 13346, NY 13346
United States
University of Michigan at Ann Arbor ( email )
Ann Arbor, MI 48109
United States
Bethany A. Teachman
University of Virginia (UVA) ( email )
1400 University Ave
Charlottesville, VA 22903
United States
Sean P. Wojcik
University of California, Irvine ( email )
CA
United States
Spassena Koleva
University of Southern California ( email )
SGM 501, 3620 South McClintock Ave.
Los Angeles, CA 90089
United States
Rebecca S. Frazier
University of Virginia (UVA) ( email )
1400 University Ave
Charlottesville, VA 22903
United States
Larisa Heiphetz
Harvard University ( email )
1875 Cambridge Street
Cambridge, MA 02138
United States
Eva Chen
University of Hong Kong ( email )
Pokfulam Road
Hong Kong, Pokfulam HK
China
Rhiannon N. Turner
Queen's University Belfast ( email )
25 University Square
Belfast, BT7 1NN
United Kingdom
Jonathan Haidt
NYU-Stern School of Business ( email )
44 West 4th Street
New York, NY NY 10012
United States

Selin Kesebir
London Business School ( email )
Regent's Park
NW1 4SA
London
United Kingdom
HOME PAGE: http://people.virginia.edu/~sk8dm
Carlee Beth Hawkins
University of Virginia (UVA) ( email )
1400 University Ave
Charlottesville, VA 22903
United States
Hillary S. Schaefer
University of Virginia (UVA) ( email )
1400 University Ave
Charlottesville, VA 22903
United States
Sandro Rubichi
Università degli studi di Modena e Reggio Emilia (UNIMORE) ( email )
Viale Berengario, 51
Modena, Modena 41100
Italy
Giuseppe Sartori
University of Padua ( email )
Str.lla San Nicola 3
Padova, Vicenza 36100
Italy
Christopher M. Dial
Harvard University ( email )
Department of Psychology
33 Kirkland St 15th FL
Cambridge, MA 02138
United States
(617) 384-9654 (Phone)
(617) 384-9517 (Fax)
N. Sriram
University of Virginia (UVA) ( email )
1400 University Ave
Charlottesville, VA 22903
United States
Mahzarin R. Banaji
Harvard University - Department of Psychology ( email )
33 Kirkland St.
Cambridge, MA 02138
United States
Harvard University - Edmond J. Safra Center for Ethics ( email )
124 Mount Auburn Street
Suite 520N
Cambridge, MA 02138
United States

Brian A. Nosek
University of Virginia (UVA) ( email )
1400 University Ave
Charlottesville, VA 22903
United States
Feedback to SSRN


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