Abstract

http://ssrn.com/abstract=2155864
 
 

Citations (2)



 


 



Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control


Keith Wilcox


Columbia Business School - Marketing

Andrew T. Stephen


University of Pittsburgh

September 22, 2012

Journal of Consumer Research, Forthcoming
Columbia Business School Research Paper No. 12-57

Abstract:     
Online social networks are used by hundreds of millions of people every day, but little is known about their effect on behavior. In five experiments, we demonstrate that social network use enhances self-esteem in users who are focused on close friends (i.e., strong ties) while browsing their social network. This momentary increase in self-esteem reduces self-control, leading those focused on strong ties to display less self-control after browsing a social network. Additionally, we present evidence suggesting that greater social network use is associated with a higher body-mass index and higher levels of credit card debt for individuals with strong ties to their social network. This research extends previous findings by demonstrating that social networks primarily enhance self-esteem for those focused on strong ties during social network use. Additionally, this research also has implications for policy makers because self-control is an important mechanism for maintaining social order and well-being.

Number of Pages in PDF File: 46

Keywords: social networks, social media, facebook, self esteem, self control, tie strength, consumer behavior

JEL Classification: M31

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Date posted: October 3, 2012  

Suggested Citation

Wilcox, Keith and Stephen, Andrew T., Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control (September 22, 2012). Journal of Consumer Research, Forthcoming; Columbia Business School Research Paper No. 12-57. Available at SSRN: http://ssrn.com/abstract=2155864

Contact Information

Keith Wilcox
Columbia Business School - Marketing ( email )
New York, NY 10027
United States

Andrew T. Stephen (Contact Author)
University of Pittsburgh ( email )
United States
HOME PAGE: http://www.andrewstephen.net
Feedback to SSRN


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