Crowdsourcing Creativity: Combining Ideas in Networks
Jeffrey V. Nickerson
Stevens Institute of Technology - School of Business
AXA Direct Japan
Workshop on Information in Networks, 2010
The art of crowdsourcing is in the design of aggregation strategies: the ways of filtering and combining the results of human divergent thinking. That is, the way of designing the network. There is a spectrum of strategies with respect to coordination. At one extreme, participants do not interact with each other. At the other end, they know each other and are co-present. In between, participants know each other only through electronically mediated social networks that are designed to encourage some aspects of creative collaboration. This is the alternative we explore here.
Number of Pages in PDF File: 4
Keywords: crowd sourcing, collective intelligence, creativity, idea generation, brainstorming
JEL Classification: D70, O31
Date posted: October 14, 2012
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