A Rapid Ethnographic Assessment of the Septic Industry in Snohomish County, Washington
Thomas W. Murphy
Edmonds Community College - Learn and Serve Environmental Anthropology Field (LEAF) School
affiliation not provided to SSRN
April 29, 2009
A rapid ethnographic assessment of the septic industry in Snohomish County, Washington reveals that the knowledge of professionals in the field can contribute valuably to a social marketing campaign directed at homeowners. Intensive daily interaction with homeowners gives septic designers, installers and pumpers a front row seat for observing common household mistakes and an insight into possible motivations and barriers to quality care and maintenance of septic systems. Septic professionals working across multiple county boundaries have constructive and valuable suggestions for local government’s efforts to guide human behavior through policies, incentives and marketing.
Number of Pages in PDF File: 35
Keywords: Rapid Ethnographic Assessment, Social Marketing, Snohomish County, Septic Industry, Washington
JEL Classification: D10, H51, H70, I18, M30, Q25
Date posted: November 22, 2012
© 2015 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo2 in 0.375 seconds