Abstract

http://ssrn.com/abstract=2179008
 


 



‘Mobile’izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability


Shawn Allen Cole


Harvard Business School

A. Nilesh Fernando


Harvard University

April 29, 2016

Harvard Business School Finance Working Paper No. 13-047

Abstract:     
We examine the role of management in agricultural productivity, by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high; and advice changes practices, increasing yields in cumin (28%) and cotton (8.6%, for a sub-group receiving reminders). Information spreads, as non-treated farmers with more treated peers change practices and lose less to pest attacks. Though willingness to pay for the service is low, the value of the information externality exceeds the subsidy that would be necessary to operate the service. We estimate each dollar spent on the service yields a $10 private return.

Number of Pages in PDF File: 57

Keywords: Technology Adoption, Agricultural Extension, Informational Inefficiencies

JEL Classification: O12, O13, Q16


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Date posted: November 23, 2012 ; Last revised: May 3, 2016

Suggested Citation

Cole, Shawn Allen and Fernando, A. Nilesh, ‘Mobile’izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability (April 29, 2016). Harvard Business School Finance Working Paper No. 13-047. Available at SSRN: http://ssrn.com/abstract=2179008 or http://dx.doi.org/10.2139/ssrn.2179008

Contact Information

Shawn Allen Cole (Contact Author)
Harvard Business School ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
A. Nilesh Fernando
Harvard University ( email )
1875 Cambridge Street
Cambridge, MA 02138
United States
HOME PAGE: http://scholar.harvard.edu/nileshf
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