‘Mobile’izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability
Shawn Allen Cole
Harvard Business School
A. Nilesh Fernando
April 29, 2016
Harvard Business School Finance Working Paper No. 13-047
We examine the role of management in agricultural productivity, by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high; and advice changes practices, increasing yields in cumin (28%) and cotton (8.6%, for a sub-group receiving reminders). Information spreads, as non-treated farmers with more treated peers change practices and lose less to pest attacks. Though willingness to pay for the service is low, the value of the information externality exceeds the subsidy that would be necessary to operate the service. We estimate each dollar spent on the service yields a $10 private return.
Number of Pages in PDF File: 57
Keywords: Technology Adoption, Agricultural Extension, Informational Inefficiencies
JEL Classification: O12, O13, Q16
Date posted: November 23, 2012 ; Last revised: May 3, 2016
© 2016 Social Science Electronic Publishing, Inc. All Rights Reserved.
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