Abstract

http://ssrn.com/abstract=2183417
 


 



Privacy and Advertising Mail


Chris Jay Hoofnagle


University of California, Berkeley - School of Law, Berkeley Center for Law & Technology

Jennifer M. Urban


University of California, Berkeley - School of Law

Su Li


University of California, Berkeley - Center for the Study of Law and Society

December 3, 2012

Berkeley Center for Law & Technology Research Paper

Abstract:     
In this paper, we consider why Americans may frame the generation and receipt of unsolicited advertising mail as a privacy violation. We then present data from our nationwide survey showing that a very large majority of Americans, across all ideologies, educational attainment levels, age, and income levels, support the creation of a do-not-mail mechanism similar to the popular Telemarketing Do Not Call Registry. We discuss our results in light of the fact that direct advertising mail now makes up more than half of all mailpieces sent by the United States Postal Service (USPS).

Number of Pages in PDF File: 25

Keywords: Privacy, advertising mail, direct marketing, direct mail, saturation mail, patron mail, standard mail, junk mail, privacy as limited access to the self, privacy-control, prohibitory order, self regulation

JEL Classification: K23, K29, D18, D12

working papers series


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Date posted: December 4, 2012  

Suggested Citation

Hoofnagle, Chris Jay and Urban, Jennifer M. and Li, Su, Privacy and Advertising Mail (December 3, 2012). Berkeley Center for Law & Technology Research Paper. Available at SSRN: http://ssrn.com/abstract=2183417 or http://dx.doi.org/10.2139/ssrn.2183417

Contact Information

Chris Jay Hoofnagle (Contact Author)
University of California, Berkeley - School of Law, Berkeley Center for Law & Technology ( email )
344 Boalt Hall
Berkeley, CA 94720-7200
United States
510-643-0213 (Phone)
HOME PAGE: http://hoofnagle.berkeley.edu
Jennifer M. Urban
University of California, Berkeley - School of Law ( email )
215 Boalt Hall
Berkeley, CA 94720-7200
United States
(510) 642-7338 (Phone)
HOME PAGE: http://www.samuelsonclinic.org
Su Li
University of California, Berkeley - Center for the Study of Law and Society ( email )
2240 Piedmont Ave.
Berkeley, CA 94720
United States
510-642-8291 (Phone)
510-642-2951 (Fax)
HOME PAGE: http://www.law.berkeley.edu/php-programs/faculty/facultyProfile.php?facID=14054
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