Privacy and Advertising Mail
Chris Jay Hoofnagle
University of California, Berkeley - School of Information; University of California, Berkeley - School of Law
Jennifer M. Urban
University of California, Berkeley - School of Law
University of California, Berkeley - Center for the Study of Law and Society
December 3, 2012
Berkeley Center for Law & Technology Research Paper
In this paper, we consider why Americans may frame the generation and receipt of unsolicited advertising mail as a privacy violation. We then present data from our nationwide survey showing that a very large majority of Americans, across all ideologies, educational attainment levels, age, and income levels, support the creation of a do-not-mail mechanism similar to the popular Telemarketing Do Not Call Registry. We discuss our results in light of the fact that direct advertising mail now makes up more than half of all mailpieces sent by the United States Postal Service (USPS).
Number of Pages in PDF File: 25
Keywords: Privacy, advertising mail, direct marketing, direct mail, saturation mail, patron mail, standard mail, junk mail, privacy as limited access to the self, privacy-control, prohibitory order, self regulation
JEL Classification: K23, K29, D18, D12
Date posted: December 4, 2012
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