Abstract

http://ssrn.com/abstract=2199414
 
 

References (15)



 
 

Citations (2)



 
 

Footnotes (1)



 


 



The Gathering Storm: Analyzing the Cloud Computing Ecosystem and Implications for Public Policy


Kenji E. Kushida


Shorenstein Asia-Pacific Research Center

Jonathan Murray


Warner Music Group

John Zysman


University of California, Berkeley

2012

Communications & Strategies, No. 85, 1st Quarter 2012, pp. 63-85

Abstract:     
We contend that cloud computing is historically unique by simultaneously being an innovation ecosystem, production platform, and global marketplace. In the 1st Part we define cloud computing as a 'dynamic' utility, listing key characteristics of what it is and what it is not, both from providers' and users' vantages. In the 2nd Part we characterize three competitive battles in the broader cloud ecosystem - winning the User (cloud providers), the search for value (network providers), and the device wars (device providers). We then provide a new and simple, but powerful and practically applicable typology that combines the type of providers with the commonly understood architecture types. The 3rd Part applies this framework to analyze the business strategies of global cloud service providers and select others in the broader ecosystem. We conclude with policy implications and where to take research from here.

Number of Pages in PDF File: 23

Keywords: cloud computing, industry analysis, business models, policy

JEL Classification: L52, O3

Accepted Paper Series


Download This Paper

Date posted: January 14, 2013  

Suggested Citation

Kushida, Kenji E. and Murray, Jonathan and Zysman, John, The Gathering Storm: Analyzing the Cloud Computing Ecosystem and Implications for Public Policy (2012). Communications & Strategies, No. 85, 1st Quarter 2012, pp. 63-85. Available at SSRN: http://ssrn.com/abstract=2199414

Contact Information

Kenji E. Kushida
Shorenstein Asia-Pacific Research Center ( email )
Stanford, CA 94305
United States

Jonathan Murray
Warner Music Group ( email )
75 ROCKEFELLER PLAZA
NEW YORK, NY 10019
United States
John Zysman (Contact Author)
University of California, Berkeley ( email )
310 Barrows Hall
Berkeley, CA 94720
United States
Feedback to SSRN


Paper statistics
Abstract Views: 186
Downloads: 49
References:  15
Citations:  2
Footnotes:  1
People who downloaded this paper also downloaded:
1. Evolving Cloud Ecosystems: Risk, Competition and Regulation
By Anastassios Gentzoglanis

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo4 in 0.281 seconds