The Gathering Storm: Analyzing the Cloud Computing Ecosystem and Implications for Public Policy
Kenji E. Kushida
Shorenstein Asia-Pacific Research Center
Warner Music Group
University of California, Berkeley
Communications & Strategies, No. 85, 1st Quarter 2012, pp. 63-85
We contend that cloud computing is historically unique by simultaneously being an innovation ecosystem, production platform, and global marketplace. In the 1st Part we define cloud computing as a 'dynamic' utility, listing key characteristics of what it is and what it is not, both from providers' and users' vantages. In the 2nd Part we characterize three competitive battles in the broader cloud ecosystem - winning the User (cloud providers), the search for value (network providers), and the device wars (device providers). We then provide a new and simple, but powerful and practically applicable typology that combines the type of providers with the commonly understood architecture types. The 3rd Part applies this framework to analyze the business strategies of global cloud service providers and select others in the broader ecosystem. We conclude with policy implications and where to take research from here.
Number of Pages in PDF File: 23
Keywords: cloud computing, industry analysis, business models, policy
JEL Classification: L52, O3Accepted Paper Series
Date posted: January 14, 2013
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
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