The Influence of Collective Opinion on True-False Judgment and Information-Sharing Decision
Stevens Institute of Technology - School of Business
AXA Direct Japan
February 1, 2013
Howe School Research Paper No. 2013–8
How does the collective opinion of crowds influence people’s credibility judgment and sharing likelihood of health-related statements in social media? The work reported here addressed this question through two experiments. The results of Experiment 1 revealed that the crowd adopted the collective credibility judgment when evaluating the credibility of a statement. Similarly, the results of Experiment 2 showed that the crowd followed the collective sharing likelihood when rating the likelihood of sharing a statement. This social influence took place for statements that were perceived as true, debatable, and false, indicating that the effect of collective opinion was strong.
Number of Pages in PDF File: 11
Keywords: Collective opinion, true-false judgment, information-sharing decision, social media, social influence
Date posted: February 3, 2013 ; Last revised: August 1, 2013
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