Abstract

http://ssrn.com/abstract=2256839
 
 

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The Golden Circle of Innovation: What Companies Can Learn from NGOs When It Comes to Innovation


Jan Spruijt


Avans University

Tom G.S. Spanjaard


Avans University

Koen Demouge


Avans University

April 26, 2013

Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming

Abstract:     
This paper examines the lessons that companies can learn from NGOs when it comes to the why, the how and the what of innovation. It explains innovation from the inside out: why is it important and what are the grand challenges? Followed by the how: in what way can innovation be managed and how does the innovation process look like in a modern economy?

This introduction is elaborated on with two case studies within NGOs in The Netherlands, Fair2 and Liliane Foundation. It leads to several conclusions and hypotheses for further research.

Number of Pages in PDF File: 17

Keywords: innovation, mission, process, management, case study, NGO, lessons learned, grand challenges

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Date posted: April 27, 2013 ; Last revised: September 17, 2014

Suggested Citation

Spruijt, Jan and Spanjaard, Tom G.S. and Demouge, Koen, The Golden Circle of Innovation: What Companies Can Learn from NGOs When It Comes to Innovation (April 26, 2013). Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming. Available at SSRN: http://ssrn.com/abstract=2256839

Contact Information

Jan Spruijt (Contact Author)
Avans University ( email )
Professor Cobbenhagenlaan 13
Tilburg
Netherlands
Tom G.S. Spanjaard
Avans University ( email )
Professor Cobbenhagenlaan 13
Tilburg
Netherlands
Koen Demouge
Avans University ( email )
Professor Cobbenhagenlaan 13
Tilburg
Netherlands
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