Abstract

http://ssrn.com/abstract=2268165
 
 

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The Bridges and Brokers of Protest Campaigns Using Social Media


Sandra Gonzalez-Bailon


University of Pennsylvania - Annenberg School for Communication

Ning Wang


University of Oxford - Oxford Internet Institute

May 21, 2013


Abstract:     
We apply the theory of brokerage to analyze the communication network around an international protest campaign launched in May 2012. We examine the cohesion of the network, and identify users in a position to span structural holes. We also consider the actual flow of information to assess how the network is used to encourage diffusion. Our findings provide evidence of fragmentation in online communication dynamics, and of a very hierarchical distribution of brokerage opportunities. We use these findings to assess recent theoretical claims about political protests in the digital age.

Number of Pages in PDF File: 36

Keywords: networks; digital protests; information diffusion

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Date posted: May 22, 2013 ; Last revised: February 14, 2014

Suggested Citation

Gonzalez-Bailon, Sandra and Wang, Ning, The Bridges and Brokers of Protest Campaigns Using Social Media (May 21, 2013). Available at SSRN: http://ssrn.com/abstract=2268165 or http://dx.doi.org/10.2139/ssrn.2268165

Contact Information

Sandra Gonzalez-Bailon (Contact Author)
University of Pennsylvania - Annenberg School for Communication ( email )
Philadelphia, PA
United States
HOME PAGE: http://www.asc.upenn.edu/sgonzalezbailon/
Ning Wang
University of Oxford - Oxford Internet Institute ( email )
1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom
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