Abstract

http://ssrn.com/abstract=2271971
 


 



The sharing economy: Why people participate in collaborative consumption


Juho Hamari


Game Research Lab, School of Information Science, University of Tampere; Aalto University School of Business

Mimmi Sjöklint


Copenhagen Business School

Antti Ukkonen


Helsinki Institute for Information Technology

2015

Journal of the Association for Information Science and Technology, 2015, DOI: 10.1002/asi.23552

Abstract:     
Information and communications technologies (ICTs) have enabled the rise of so-called “Collaborative Consumption” (CC): the peer-to-peer-based activity of obtaining, giving, or sharing the access to goods and services, coordinated through community-based online services. CC has been expected to alleviate societal problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination within communities. However, beyond anecdotal evidence, there is a dearth of understanding why people participate in CC. Therefore, in this article we investigate people’s motivations to participate in CC. The study employs survey data (N = 168) gathered from people registered onto a CC site. The results show that participation in CC is motivated by many factors such as its sustainability, enjoyment of the activity as well as economic gains. An interesting detail in the result is that sustainability is not directly associated with participation unless it is at the same time also associated with positive attitudes towards CC. This suggests that sustainability might only be an important factor for those people for whom ecological consumption is important. Furthermore, the results suggest that in CC an attitudebehavior gap might exist; people perceive the activity positively and say good things about it, but this good attitude does not necessary translate into action.

Number of Pages in PDF File: 28


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Date posted: May 31, 2013 ; Last revised: May 3, 2016

Suggested Citation

Hamari, Juho and Sjöklint, Mimmi and Ukkonen, Antti, The sharing economy: Why people participate in collaborative consumption (2015). Journal of the Association for Information Science and Technology, 2015, DOI: 10.1002/asi.23552. Available at SSRN: http://ssrn.com/abstract=2271971 or http://dx.doi.org/10.2139/ssrn.2271971

Contact Information

Juho Hamari (Contact Author)
Game Research Lab, School of Information Science, University of Tampere ( email )
Tampere, FIN-33101
Finland
Aalto University School of Business ( email )
P.O. Box 21210
Helsinki, 00101
Finland
Mimmi Sjöklint
Copenhagen Business School ( email )
Solbjerg Plads 3
Frederiksberg C, DK - 2000
Denmark
Antti Ukkonen
Helsinki Institute for Information Technology ( email )
Helsinki 00180
Finland
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