Abstract

http://ssrn.com/abstract=2272235
 


 



The Audience in Intellectual Property Infringement


Jeanne C. Fromer


New York University School of Law

Mark A. Lemley


Stanford Law School

May 2014

Michigan Law Review, Vol. 112, p. 1251 (2014)
NYU School of Law, Public Law Research Paper No. 13-31
NYU Law and Economics Research Paper No. 13-19
Stanford Law and Economics Olin Working Paper No. 447
Stanford Public Law Working Paper No. 2272235

Abstract:     
Every IP right has its own definition of infringement. In this paper, we suggest that this diversity of legal rules is largely traceable to differences in the audience in IP cases. Patent, trademark, copyright, and design patent each focus on a different person as the fulcrum for evaluating IP infringement. The fact that patent law focuses on an expert audience while trademark looks to a consumer audience explains many of the differences in how patent and trademark cases are decided. Expert audiences are likely to evaluate infringement based on the technical similarity between the plaintiff’s and defendant’s works. Consumers, by contrast, are likely to pay more attention to market substitution and less attention to how things work under the hood. Understanding the different audiences in IP infringement is critical to understanding how the IP regimes define infringement.

The focus on audience has normative as well as descriptive implications. Neither patent law, with its focus on experts and technical similarity, nor trademark law, with its market-based consumer focus, has it entirely correct. Rather, we suggest that as a general matter infringement of an IP right should require both technical similarity and market substitution. Assessing infringement through the expert’s eyes ensures that the law prevents closely related works in the field while allowing later contributions to the field that are sufficiently different. The consumer vantage point ensures that we protect IP owners only when they have been harmed in the marketplace.

IP owners who want to show infringement should have to show both that the defendant’s work is technically similar to their own from the expert’s vantage point and that the defendant’s use causes the plaintiff market harm. Copyright law, which does look both to experts and to consumers at various points in infringement analysis, is on the right track.

Number of Pages in PDF File: 55

Keywords: intellectual property, patent, copyright, trademark, design patent, audience, infringement, PHOSITA, substantial similarity

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Date posted: May 31, 2013 ; Last revised: May 22, 2014

Suggested Citation

Fromer, Jeanne C. and Lemley, Mark A., The Audience in Intellectual Property Infringement (May 2014). Michigan Law Review, Vol. 112, p. 1251 (2014); NYU School of Law, Public Law Research Paper No. 13-31; NYU Law and Economics Research Paper No. 13-19; Stanford Law and Economics Olin Working Paper No. 447; Stanford Public Law Working Paper No. 2272235. Available at SSRN: http://ssrn.com/abstract=2272235

Contact Information

Jeanne C. Fromer (Contact Author)
New York University School of Law ( email )
40 Washington Square South
New York, NY 10012
United States
Mark A. Lemley
Stanford Law School ( email )
559 Nathan Abbott Way
Stanford, CA 94305-8610
United States
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