International Pleasure Travel Motivations and Post-Vacation Cultural Attitude Change
Journal of Leisure Research, v23, no.n3, 1991 Summer, p193(16) (ISSN: 0022-2216)
University of Alberta School of Business Research Paper No. 2013-388
9 Pages Posted: 26 Aug 2014
Date Written: 1990
Abstract
Tourism, as a significant form of interaction between nations and cultures has the potential to improve intercultural relations. This paper develops and tests a model of the relationships between international tourism and visitors' post-vacation attitudes toward the host or destination culture. Path analysis is used to examine the linkages between pleasure travel motivations, level of intercultural interaction, vacation satisfaction, and visitors' post-vacation attitudes. The results have important implications for understanding the role of tourism in changing visitors' attitudes and perception of host cultures.
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