Abstract

http://ssrn.com/abstract=2285244
 
 

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A Service Process Positioning Framework for Co-Productive Services


Guillaume Roels


University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area

June 15, 2013


Abstract:     
In manufacturing, process positioning frameworks are useful mental maps for guiding process reengineering. In contrast, there is no equivalent analytical framework for services despite their importance in today's economy. One reason might have been a lack of clear understanding of what truly defines a service -- until the emergence of the joint-production paradigm. In this paper, we develop a process positioning framework for co-productive services based on an analytical model of joint production between a service provider and a customer. We show that, as a task becomes more routine, it is desirable to decouple efforts, i.e., to make the provider's and the customer's efforts more substitutable, and to shift the service boundary to either the customer or the provider, whoever is the most efficient. Conversely, as a task becomes less routine, it is optimal to make efforts more complementary and to involve both parties in the service delivery. Based on our model, we offer prescriptions to improve service delivery efficiency and effectiveness.

Number of Pages in PDF File: 33

Keywords: operations strategy, service operations, joint production, monotone comparative statics

JEL Classification: D20, L80

working papers series





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Date posted: June 26, 2013  

Suggested Citation

Roels, Guillaume, A Service Process Positioning Framework for Co-Productive Services (June 15, 2013). Available at SSRN: http://ssrn.com/abstract=2285244 or http://dx.doi.org/10.2139/ssrn.2285244

Contact Information

Guillaume Roels (Contact Author)
University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area ( email )
110 Westwood Plaza
Los Angeles, CA 90095-1481
United States
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