The Future of Co-Creation and Crowdsourcing

Nick Van Breda

Avans University

Jan Spruijt

Avans University

June 27, 2013

Edcom Annual Conference, 2013

This article reviews how co-creation is developing over the world and how different businesses are able to use co-creation. To give a clear sight of that, stories of companies, marketers and trend watchers will be used to tell about this phenomenon called crowdsourcing and co-creation. Marketers found a method to combine co-creation with the existing method of creating something new. Based on research we can now predict how co-creation will develop over the following years.

The evolution of co-creation is more exciting than we previously thought and we think that these results have to do with how the internet and social media have developed. A revolution is coming up and organizations will see an increase in turnover based on fast innovation and participation by the crowd.

We are living a world with a new dimension: a dimension where large organizations have no reason for existence when customers aren’t satisfied with their purchase, the organization’s service and most of all their feeling of participation. Consumers feel that they should have the power to change visions and missions of the old fashioned marketing way: the manipulative way to earn money. A dimension where 24/7 online is the key to succeed, fast responses to questions and remarks. In this time if continuous changes, creativity is a must.

Number of Pages in PDF File: 13

Keywords: innovation, co-creation, crowdsourcing, open source, management system, progress, trends, opportunities, prosumers, participation, globalization, consumers, open innovation, collaborative innovation

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Date posted: June 28, 2013  

Suggested Citation

Breda, Nick van and Spruijt, Jan, The Future of Co-Creation and Crowdsourcing (June 27, 2013). Edcom Annual Conference, 2013. Available at SSRN: http://ssrn.com/abstract=2286076

Contact Information

Nick Van Breda (Contact Author)
Avans University ( email )
Professor Cobbenhagenlaan 13
Jan Spruijt
Avans University ( email )
Professor Cobbenhagenlaan 13
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