Media Diversity and Online Advertising

Marvin Ammori

Stanford Law School--Center for Internet & Society; New America Foundation--Open Technology Initiative

Luke Pelican


February 8, 2013

Albany Law Review, Vol. 76, No. 1, 2012/2013

The paper has three parts. First, we explore these competing interests and their role in American society and law. Second, we discuss how the internet altered the landscape in which these values exist, describing how policymakers and courts reconcile these interests in light of changing technology. Finally, we identify the balance that exists between privacy and advertising in the online age, and conclude by offering suggestions for how to maintain that balance while preserving the somewhat overlooked value of media diversity.

In essence, we argue greater engagement is needed between the public, the advertising community, publishers, and privacy advocates. The Worldwide Web Consortium, Do Not Track Initiative, and other efforts are a good start and have shown some success, but clearly more must be done in promoting mutual understanding of the benefits of online advertising, the adverse consequences that advertising may have on privacy, and the importance of media diversity online. We hope this paper contributes to that discussion.

Number of Pages in PDF File: 32

Keywords: Privacy, Media Diversity, Media, Advertising

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Date posted: July 12, 2013  

Suggested Citation

Ammori, Marvin and Pelican, Luke, Media Diversity and Online Advertising (February 8, 2013). Albany Law Review, Vol. 76, No. 1, 2012/2013. Available at SSRN: http://ssrn.com/abstract=2292571

Contact Information

Marvin Ammori (Contact Author)
Stanford Law School--Center for Internet & Society ( email )
Palo Alto, CA
United States
New America Foundation--Open Technology Initiative ( email )
1899 L St., N.W., Suite 400
Washington, CA USA 20036
United States
Luke Pelican
Independent ( email )
No Address Available
United States
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