Abstract

http://ssrn.com/abstract=2310786
 
 

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Dynamic Pricing Strategies in the Presence of Demand Shifts


Omar Besbes


Columbia Business School - Decision Risk and Operations

Denis Saure


University of Chile - Industrial Engineering

June 6, 2012

Columbia Business School Research Paper No. 13-67

Abstract:     
Many factors introduce the prospect of changes for the demand environment that a firm faces, with the specifics of such changes not necessarily known in advance. If and when realized, such changes affect the delicate balance between demand and supply and thus should be anticipated to the extent possible. We study the dynamic pricing problem of a retailer facing the prospect of a change in the demand function during a finite selling season with no inventory replenishment opportunity. In particular, the time of the change and the post-change demand function are unknown upfront and we focus on the fundamental trade-off between collecting revenues from current demand and doing so for post-change demand, with the capacity constraint introducing the main tension. We develop a formulation that allows to isolate the role of dynamic pricing in balancing inventory consumption throughout the horizon. We establish that in many settings optimal pricing policies follow a monotone path up to the change in demand. We show how one may compare upfront the attractiveness of pre- and post-change demand conditions, and how such a comparison depends on the problem primitives. We further analyze the impact of the model inputs on the optimal policy and its structure, ranging from the impact of model parameter changes to the impact of different representations of uncertainty about future demand.

Number of Pages in PDF File: 41

Keywords: revenue management, dynamic pricing, non-stationary demand, model uncertainty

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Date posted: August 16, 2013  

Suggested Citation

Besbes, Omar and Saure, Denis, Dynamic Pricing Strategies in the Presence of Demand Shifts (June 6, 2012). Columbia Business School Research Paper No. 13-67. Available at SSRN: http://ssrn.com/abstract=2310786 or http://dx.doi.org/10.2139/ssrn.2310786

Contact Information

Omar Besbes (Contact Author)
Columbia Business School - Decision Risk and Operations ( email )
New York, NY
United States

Denis Saure
University of Chile - Industrial Engineering ( email )
República 701, Santiago
Chile
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