Editorial — Marketing Science: A Strategic Review
Pradeep K. Chintagunta
University of Chicago
Dominique M Hanssens
University of California, Los Angeles (UCLA) - Anderson School of Management
John R. Hauser
MIT Sloan School of Management
Jagmohan S. Raju
University of Pennsylvania - Marketing Department
Carnegie Mellon University
Duke University - Fuqua School of Business
Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Marketing Science is in a great competitive position with a strong editorial board and infrastructure support. This editorial summarizes the state of the journal as perceived by its stakeholders. They believe that the journal should strive to remain a premier international journal and embrace diverse topics, methods, and foci. It should continue to draw upon allied fields while being open to the various methods and philosophies as recognized in those fields. It should strive to avoid silos and embrace applications and relevance while not sacrificing rigor. The path may not be easy, but we can move forward successfully. We highlight potential threats to success and recommend how the journal might overcome those threats.
Date posted: November 12, 2013
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