Abstract

http://ssrn.com/abstract=2343966
 


 



'Feel the Warmth' Glow: A Field Experiment on Manipulating the Act of Giving


Amanda Chuan


University of Pennsylvania - The Wharton School

Anya Savikhin Samek


The University of Chicago; University of Wisconsin - Madison - School of Human Ecology

October 22, 2013


Abstract:     
We conducted a field experiment with a charitable group to investigate whether giving the donor an option to write a personal message to the recipient influences giving behavior. Over 1,500 households were approached in a door-to-door campaign and randomized to either a control or a treatment in which donors could include a card for the recipient. We predict that treatment should increase contributions through making the gift more meaningful, but may also decrease contribution rate by increasing the social or other cost of donating. We find evidence in favor of the cost effect, and no evidence of increased giving.

Number of Pages in PDF File: 23

Keywords: field experiment, altruism, meaning, social pressure

JEL Classification: C93, H41, D64

working papers series





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Date posted: October 24, 2013  

Suggested Citation

Chuan, Amanda and Samek, Anya Savikhin, 'Feel the Warmth' Glow: A Field Experiment on Manipulating the Act of Giving (October 22, 2013). Available at SSRN: http://ssrn.com/abstract=2343966 or http://dx.doi.org/10.2139/ssrn.2343966

Contact Information

Amanda Chuan
University of Pennsylvania - The Wharton School ( email )
3641 Locust Walk
Philadelphia, PA 19104-6365
United States
Anya Savikhin Samek (Contact Author)
The University of Chicago ( email )
Chicago, IL 60637
United States
University of Wisconsin - Madison - School of Human Ecology ( email )
1225 Observatory Drive
Madison, WI 53706
United States
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