Abstract

http://ssrn.com/abstract=2366898
 


 



The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry


Georgios Zervas


Questrom School of Business, Boston University

Davide Proserpio


Marshall School of Business, University of Southern California

John Byers


Boston University - Department of Computer Science

June 9, 2016

Boston U. School of Management Research Paper No. 2013-16

Abstract:     
Peer-to-peer markets, collectively known as the sharing economy, have emerged as alternative suppliers of goods and services traditionally provided by long-established industries. A central question regards the impact of these sharing economy platforms on incumbent firms. We study the case of Airbnb, specifically analyzing Airbnb’s entry into the short-term accommodation market in Texas and its impact on the incumbent hotel industry. We first explore Airbnb’s impact on hotel revenue, by using a difference- in-differences empirical strategy that exploits the significant spatiotemporal variation in the patterns of Airbnb adoption across city-level markets. We estimate that in Austin, where Airbnb supply is highest, the causal impact on hotel revenue is in the 8-10% range; moreover, the impact is non-uniformly distributed, with lower-priced hotels and those hotels not catering to business travelers being the most affected. We find that this impact materializes through less aggressive hotel room pricing, an impact that benefits all consumers, not just participants in the sharing economy. The impact on hotel prices is especially pronounced during periods of peak demand, such as SXSW. We find that by enabling supply to scale – a differentiating feature of peer-to-peer platforms – Airbnb has significantly crimped hotels’ ability to raise prices during periods of peak demand. Our work provides empirical evidence that the sharing economy is making inroads by successfully competing with, differentiating from, and acquiring market share from incumbent firms.

Number of Pages in PDF File: 45

Keywords: sharing economy, Airbnb, hotels, competition, peer-to-peer markets


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Date posted: December 14, 2013 ; Last revised: June 10, 2016

Suggested Citation

Zervas, Georgios and Proserpio, Davide and Byers, John, The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry (June 9, 2016). Boston U. School of Management Research Paper No. 2013-16. Available at SSRN: http://ssrn.com/abstract=2366898 or http://dx.doi.org/10.2139/ssrn.2366898

Contact Information

Georgios Zervas (Contact Author)
Questrom School of Business, Boston University ( email )
United States
HOME PAGE: http://people.bu.edu/zg
Davide Proserpio
Marshall School of Business, University of Southern California ( email )
3670 Trousdale Pkwy
Los Angeles, CA Los Angeles 90089
United States
HOME PAGE: http://cs-people.bu.edu/dproserp/
John Byers
Boston University - Department of Computer Science ( email )
Boston, MA
United States
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