Abstract

http://ssrn.com/abstract=2370983
 


 



Fantasy and Dread: The Demand for Information and the Consumption Utility of the Future


Ananda R. Ganguly


Claremont McKenna College - Robert Day School of Economics and Finance

Joshua Tasoff


Claremont Colleges - Claremont Graduate University

May 16, 2016

Management Science, Forthcoming
Claremont McKenna College Robert Day School of Economics and Finance Research Paper

Abstract:     
We present evidence that intrinsic demand for information about the future is increasing in expected future consumption utility. In the first experiment, subjects may resolve a lottery now or later. The information is useless for decision making but the larger the reward, the more likely subjects are to pay to resolve the lottery early. In the second experiment subjects may pay to avoid being tested for HSV-1 and the more highly feared HSV-2. Subjects are three times more likely to avoid testing for HSV-2, suggesting that more aversive outcomes lead to more information avoidance. In a third experiment, subjects make choices about when to get tested for a fictional disease. Some subjects behave in a way consistent with expected utility theory and others exhibit greater delay of information for more severe diseases. We also find that information choice is correlated with positive affect, ambiguity aversion, and time preference as some theories predict.

Number of Pages in PDF File: 113

Keywords: anticipatory utility, intrinsic information preferences, information aversion, information avoidance, information-consumption complementarity, information-present-consumption substitutability, positive affect, sexually transmitted diseases, ostrich effect, time preferences

JEL Classification: D10, D83, I10


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Date posted: December 23, 2013 ; Last revised: June 1, 2016

Suggested Citation

Ganguly, Ananda R. and Tasoff, Joshua, Fantasy and Dread: The Demand for Information and the Consumption Utility of the Future (May 16, 2016). Management Science, Forthcoming; Claremont McKenna College Robert Day School of Economics and Finance Research Paper. Available at SSRN: http://ssrn.com/abstract=2370983 or http://dx.doi.org/10.2139/ssrn.2370983

Contact Information

Ananda Roop Ganguly
Claremont McKenna College - Robert Day School of Economics and Finance ( email )
500 E. Ninth Street
Claremont, CA 91711
United States
(909) 607-0720 (Phone)
(909) 621-8249 (Fax)
HOME PAGE: http://www.claremontmckenna.edu/academic/faculty/profile.asp?Fac=519

Joshua Tasoff (Contact Author)
Claremont Colleges - Claremont Graduate University ( email )
150 E. Tenth Street
Claremont, CA 91711
United States
HOME PAGE: http://sites.cgu.edu/tasoffj/
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