A Method for Constructing Likert Scales

Jamal Munshi

Sonoma State University

April 2, 2014

Likert scales may be tailored for any given instrument and semantics by performing a pretest using unmarked lines as continuous scales, measuring the distances marked by the respondents, and using cluster analysis to determine the optimal number and placement of scale points for the actual study. The tailor-made scale is likely to produce an instrument of higher precision than one constructed with an arbitrary number of scale points and arbitrary placement of the scale points.

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Date posted: April 3, 2014  

Suggested Citation

Munshi, Jamal, A Method for Constructing Likert Scales (April 2, 2014). Available at SSRN: http://ssrn.com/abstract=2419366 or http://dx.doi.org/10.2139/ssrn.2419366

Contact Information

Jamal Munshi (Contact Author)
Sonoma State University ( email )
1801 East Cotati Avenue
Rohnert Park, CA 94928
United States
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