Abstract

http://ssrn.com/abstract=2419593
 


 



An Examination of Millennials’ Attitudes toward Genetically Modified Organism (GMO) Foods: Is It Franken-Food or Super-Food?


Stefan Linnhoff


Murray State University - College of Business

Elena Volovich


Murray State University - College of Business

Hannah Michelle Martin


Murray State University

Murphy Smith


Murray State University - Accounting Department

2016


Abstract:     
Millennials, people born between about 1980 and 2000, are expected to have a major impact on the future of the world's economy and society in general. This study reports on a survey of Millennials in the United States regarding attribute dimensions of GMO foods, such as health benefits, safety, and environmental friendliness. Potential benefits of GMO foods include improving agricultural productivity, e.g. insect resistant and drought resistant crops, and alleviating world hunger, particularly in developing countries. At the same time, opponents of GMO foods are concerned about unknown consequences. Understanding the benefits and concerns of GMO foods is important for the agricultural sector and for society overall. Results of this study indicate that Millennials tend to be somewhat skeptical about GMO foods. Thus, to effectively market GMO foods, agricultural producers, distributors, and food retailers will need to provide, via corporate websites, news releases to media, and other venues, sufficient information that alleviates consumer concerns.

Number of Pages in PDF File: 29

Keywords: Genetically Modified Organism, GMO, Genetically Engineered Foods, Millennials

JEL Classification: K32, L2, M3


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Date posted: April 4, 2014 ; Last revised: March 9, 2016

Suggested Citation

Linnhoff, Stefan and Volovich, Elena and Martin, Hannah Michelle and Smith, Murphy, An Examination of Millennials’ Attitudes toward Genetically Modified Organism (GMO) Foods: Is It Franken-Food or Super-Food? (2016). Available at SSRN: http://ssrn.com/abstract=2419593 or http://dx.doi.org/10.2139/ssrn.2419593

Contact Information

Stefan Linnhoff
Murray State University - College of Business ( email )
351 Business Building
Murray, KY 42071-3314
United States
Elena Volovich
Murray State University - College of Business ( email )
351 Business Building
Murray, KY 42071-3314
United States
Hannah Michelle Martin
Murray State University ( email )
Murray, KY 42071-0009
United States
Murphy Smith (Contact Author)
Murray State University - Accounting Department ( email )
Murray, KY 42071-3314
United States
270-809-4181 (Phone)
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