Abstract

http://ssrn.com/abstract=2430962
 


 



Monetizing Marks: Insights from the USPTO Trademark Assignment Dataset


Stuart J.H. Graham


Georgia Institute of Technology - Scheller College of Business; United States Patent and Trademark Office

Alan C. Marco


United States Patent and Trademark Office

Amanda F. Myers


United States Patent and Trademark Office - Office of Chief Economist

April 1, 2015


Abstract:     
Attention to the asset value of intellectual property (IP) has traditionally concentrated on high-value patent sales and licenses. This narrow focus neglects non-patent assets held by a broader set of economic agents, such as trademarks, and overlooks the evolving ways owners are employing and monetizing their intangible assets. To help remedy this deficiency, the Office of Chief Economist of the United States Patent and Trademark Office (USPTO) is releasing a series of datasets in formats convenient for researchers. This paper describes the USPTO Trademark Assignment Dataset, a database of over 785,000 transactions recorded during 1952-2013 affecting almost 4.2 million trademark registrations and applications. We provide a comprehensive description and present key trends, showing that among registrations issued 1978-2013, more than 31% were affected by some transaction during their lives, 21% were transferred to different parties, and 12% were involved in at least one security interest agreement. Examining transaction rates by registration cohort, we find evidence that registered US trademarks may be more likely to be traded than are US patents. Other trends and findings are discussed. Despite limitations, these data open new avenues for research, particularly with respect to trademark collateralization and the market for brands.

Number of Pages in PDF File: 77

Keywords: Intellectual Property, Trademarks, Branding, Licensing, Markets for Technology, Innovation

JEL Classification: O3, L2, G1, G2, G3


Open PDF in Browser Download This Paper

Date posted: May 4, 2014 ; Last revised: April 5, 2015

Suggested Citation

Graham, Stuart J.H. and Marco, Alan C. and Myers, Amanda F., Monetizing Marks: Insights from the USPTO Trademark Assignment Dataset (April 1, 2015). Available at SSRN: http://ssrn.com/abstract=2430962 or http://dx.doi.org/10.2139/ssrn.2430962

Contact Information

Stuart J.H. Graham
Georgia Institute of Technology - Scheller College of Business ( email )
800 W. Peachtree Str. NW
Atlanta, GA 30308
United States
404-385-0953 (Phone)
404-894-6030 (Fax)
United States Patent and Trademark Office ( email )
600 Dulany Street
Alexandria, VA 22314
United States
HOME PAGE: http://www.uspto.gov
Alan C. Marco
United States Patent and Trademark Office ( email )
Alexandria
VA 22313-1451
United States
Amanda Fila Myers (Contact Author)
United States Patent and Trademark Office - Office of Chief Economist ( email )
Alexandria
VA 22313-1451
United States
Feedback to SSRN


Paper statistics
Abstract Views: 1,044
Downloads: 203
Download Rank: 98,009
Paper comments
No comments have been made on this paper

© 2015 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo8 in 0.297 seconds