Политички маркетинг - Негативна кампања (Political Marketing - Negative Campaign)

Ekonomika, Vol 60, Issue 1, pp 94-98, 2014

5 Pages Posted: 10 May 2014

See all articles by Ljubisa Stojimirovic

Ljubisa Stojimirovic

Belgrade Business School Higher Education Institution for Applied Studies

Aleksandra Stojkovic

Belgrade Business School Higher Education Institution for Applied Studies

Date Written: March 31, 2014

Abstract

Serbian Abstract: Честа је појава да политичке странке и појединци у току предизборне кампање покушавају да негативном кампањом остваре одређену предност у односу на своје ривале. Који су ефекти таквих кампања, да ли су оне успешне или чак контра продуктивне. Аутори овог рада на конкретном примеру покушавају да покажу резултат једне такве кампање.

English Abstract: It is common for political parties and certain individuals that during the election campaign they try to use a negative campaign in order to achieve a certain advantage over their rivals. What are the effects of such campaigns, whether they are successful or even counter-productive. The authors of these paper present specified case in order to show the result of such a campaign.

Note: Downloadable document is in Serbian.

Keywords: campaigns, political marketing, parties, the media, voters

JEL Classification: D72, L82, M31

Suggested Citation

Stojimirovic, Ljubisa and Stojkovic, Aleksandra, Политички маркетинг - Негативна кампања (Political Marketing - Negative Campaign) (March 31, 2014). Ekonomika, Vol 60, Issue 1, pp 94-98, 2014, Available at SSRN: https://ssrn.com/abstract=2433505 or http://dx.doi.org/10.2139/ssrn.2433505

Ljubisa Stojimirovic (Contact Author)

Belgrade Business School Higher Education Institution for Applied Studies ( email )

Kraljice Marije 73
Belgrade, 11000
Serbia

Aleksandra Stojkovic

Belgrade Business School Higher Education Institution for Applied Studies ( email )

Kraljice Marije 73
Belgrade, 11000
Serbia

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