Abstract

http://ssrn.com/abstract=2462254
 


 



Leaning In or Leaning On? Gender, Homophily, and Activism in Crowdfunding


Jason Greenberg


New York University (NYU) - Leonard N. Stern School of Business

Ethan R. Mollick


University of Pennsylvania - Wharton School

July 3, 2014


Abstract:     
Homophily is amongst the most cited and studied mechanisms in the social sciences; its ability to explain a wide range of phenomena is well established, and the forms of likeness it can accommodate are exceptionally broad. Despite this breadth, little effort has been devoted to distinguishing the mechanisms underlying homophily that link these varied bases and outcomes. By examining the drivers of choice homophily, we develop the concept of activist choice homophily, where the basis of homophilic attraction is not merely dyadic similarity, but rather perceptions of shared structural barriers stemming from a common social identity based on group membership. We theorize how this form of choice homophily differs from interpersonal choice homophily, emerging from the perceived similarity between two individuals, as well as from induced homophily at the structural level. Using data from a laboratory experiment, we find evidence that activist choice homophily predicts (and in fact nearly completely mediates) the choice of female participants to donate to a crowdfunding project proposed by a female founder. Consistent empirical patterns are observed in real-world data from the world’s largest crowdfunding platform.

Number of Pages in PDF File: 59

Keywords: startups, crowdfunding, gender, enterpreneurial finance


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Date posted: July 6, 2014 ; Last revised: December 3, 2015

Suggested Citation

Greenberg, Jason and Mollick, Ethan R., Leaning In or Leaning On? Gender, Homophily, and Activism in Crowdfunding (July 3, 2014). Available at SSRN: http://ssrn.com/abstract=2462254

Contact Information

Jason Greenberg
New York University (NYU) - Leonard N. Stern School of Business ( email )
40 West 4th Street, Suite 706
New York, NY NY 10012
United States
212-998-0229 (Phone)

Ethan R. Mollick (Contact Author)
University of Pennsylvania - Wharton School ( email )
The Wharton School
Philadelphia, PA 19104-6370
United States

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