Innovations in CRM Strategy Applied to Human Resources Management

6 Pages Posted: 9 Dec 2014

See all articles by Marina Osipova

Marina Osipova

Plekhanov Russian University of Economics

Date Written: October 24, 2012

Abstract

The following article is devoted to a problem of human resources management effectiveness including methods of staff work estimation, integration of enterprise automation systems and planning process. The author suggests CRM strategy implementation in order to face modern HRM functions as human resources nowadays become strategic asset of an enterprise and CRM strategy applied to HRM involves interaction with employees and individual approach that are necessary for talents development.

Keywords: Customer Relationship Management (CRM), Human Resources Management (HRM), Key Performance Indicators (KPI), plan, forecast, talents development

JEL Classification: J44, J50

Suggested Citation

Osipova, Marina, Innovations in CRM Strategy Applied to Human Resources Management (October 24, 2012). Available at SSRN: https://ssrn.com/abstract=2484765 or http://dx.doi.org/10.2139/ssrn.2484765

Marina Osipova (Contact Author)

Plekhanov Russian University of Economics ( email )

Moscow
Russia

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