Online Buying Behavior of College Students
Indian Streams Research Journal, ISSN 2230-7850, Volume-4, Issue-7, Aug-2014
14 Pages Posted: 5 Sep 2014
Date Written: September 3, 2014
Abstract
The paper is an attempt to find out factors influencing online buyers, as well as those factors which affect non buyers for not to shop online. As buyers market can be divided into number of segments which facilitate marketers to design their strategies that leads them toward success. Therefore finding base for segmentation is the key task of marketers. The paper may help to segment market on the basis of gender by finding out various factors that affect by male and female buyer. Instrument is executed on 246 samples in four colleges of Satara, to find out influencing factors using factor analysis. Result of the research indicates that there is significant association between gender and goods purchased online and there is no any significant association between gender and spending on online shopping.
Keywords: Online Buying, Gender, E-Business.
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