Online Buying Behavior of College Students

Indian Streams Research Journal, ISSN 2230-7850, Volume-4, Issue-7, Aug-2014

14 Pages Posted: 5 Sep 2014

See all articles by Sarika Pawar

Sarika Pawar

Karmaveer Bhaurao Patil Institute of Management Studies and Research

Dinkar More

Arts & Commerce College, Ashta

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Date Written: September 3, 2014

Abstract

The paper is an attempt to find out factors influencing online buyers, as well as those factors which affect non buyers for not to shop online. As buyers market can be divided into number of segments which facilitate marketers to design their strategies that leads them toward success. Therefore finding base for segmentation is the key task of marketers. The paper may help to segment market on the basis of gender by finding out various factors that affect by male and female buyer. Instrument is executed on 246 samples in four colleges of Satara, to find out influencing factors using factor analysis. Result of the research indicates that there is significant association between gender and goods purchased online and there is no any significant association between gender and spending on online shopping.

Keywords: Online Buying, Gender, E-Business.

Suggested Citation

Pawar, Sarika and More, Dinkar and Bhola, Sarang Shankar, Online Buying Behavior of College Students (September 3, 2014). Indian Streams Research Journal, ISSN 2230-7850, Volume-4, Issue-7, Aug-2014, Available at SSRN: https://ssrn.com/abstract=2491060

Sarika Pawar

Karmaveer Bhaurao Patil Institute of Management Studies and Research

Satara
India

Dinkar More

Arts & Commerce College, Ashta ( email )

Tal. Walwa
Dist. Sangli, Maharashtra 416 301
India

Sarang Shankar Bhola (Contact Author)

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

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