Nudging: A Very Short Guide
Cass R. Sunstein
Harvard Law School
September 22, 2014
37 J. Consumer Pol'y 583 (2014)
This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.
Number of Pages in PDF File: 7
Keywords: nudges, behavioral science, freedom of choice, behavioral insights team
JEL Classification: D003, D10, D11, D18, D60, D80, K0, K2
Date posted: September 23, 2014 ; Last revised: October 11, 2015
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