Type of Innovation and Customer Knowledge Management, in Mexico

21 Pages Posted: 22 Oct 2014

See all articles by Juan Mejía-Trejo

Juan Mejía-Trejo

Universidad de Guadalajara - Centro Universitario de Ciencias Económico Administrativas (CUCEA)

Jose Sanchez-Gutierrez

Universidad de Guadalajara - Centro Universitario de Ciencias Económico Administrativas (CUCEA)

Date Written: February 10, 2014

Abstract

The Type of Innovation as an Innovation Process component, increases the competitive advantage of the firms. The Customer Knowledge Management, influences the Firm´s Process Innovation, based on the sense of information: for, from and about the customers, that increase the market opportunities. Hence, the aim of this paper is to determine the model and the most significant indicators from the Type of Innovation related with Customer Knowledge Management. We questioned 200 CEOs from the Software Developer Sector in Guadalajara City, México and by Using of the Inferential Statistics, we found only 2 relevant indicators from 7, situation that might be improved to rise new competitive advantages.

Keywords: Innovation, Type of Innovation, Customer Knowledge Management

JEL Classification: O32

Suggested Citation

Mejía-Trejo, Juan and Sanchez-Gutierrez, Jose, Type of Innovation and Customer Knowledge Management, in Mexico (February 10, 2014). Available at SSRN: https://ssrn.com/abstract=2508393 or http://dx.doi.org/10.2139/ssrn.2508393

Juan Mejía-Trejo (Contact Author)

Universidad de Guadalajara - Centro Universitario de Ciencias Económico Administrativas (CUCEA) ( email )

Periférico Norte N° 799
Zapopan, 45100
Mexico

Jose Sanchez-Gutierrez

Universidad de Guadalajara - Centro Universitario de Ciencias Económico Administrativas (CUCEA) ( email )

Periférico Norte N° 799
Zapopan, 45100
Mexico

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