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What is Behavioral Finance?Victor RicciardiGoucher College - Department of Business Management Helen K. SimonFlorida International University (FIU) - Department of Finance; Personal Business Management Services, LLC Business, Education & Technology Journal, Vol. 2, No. 2, pp. 1-9, Fall 2000 Abstract: While conventional academic finance emphasizes theories such as Modern Portfolio Theory (MPT) and the Efficient Market Hypothesis (EMH), the emerging field of behavioral finance investigates the cognitive factors and emotional issues that impact the decision-making process of individuals, groups, and organizations. This paper presents an introduction to some general principles of behavioral finance including: overconfidence, cognitive dissonance, regret theory, and prospect theory. Also, this article provides strategies to assist individuals to resolve these mental errors and emotional pitfalls by recommending some important investment approaches for those who invest in stocks and mutual funds. Note: This paper serves as a very good introductory reading for an undergraduate class in finance and economics.
Number of Pages in PDF File: 9 Keywords: Behavioral Finance, Behavioural Finance, Behavioral Economics, Overconfidence, Financial Cognitive Dissonance, Regret Theory, Prospect Theory, Undergraduate, Graduate, Education, Students, Psychology, Overview, Introduction JEL Classification: A12, G00, G14 Accepted Paper SeriesDate posted: March 9, 2001 ; Last revised: November 27, 2008Suggested CitationContact Information
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