Impact of Demographics on Select Investment Avenues: A Case Study of Twin Cities of Hyderabad and Secunderabad, India

Bhanu Sireesha, P.; Laxmi, Ch.

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Impact of Demographics on Select Investment Avenues: A Case Study of Twin Cities of Hyderabad and Secunderabad, India

International Journal of Marketing, Financial Services & Management Research, Vol.2, No. 6, June (2013)

9 Pages Posted: 28 Feb 2015

See all articles by P. Bhanu Sireesha

P. Bhanu Sireesha

ICFAI Business School, Department of Finance and Accounting

Ch. Laxmi

Osmania University (OU) - College of Engineering

Date Written: June 1, 2013

Abstract

The study presents the results of empirical testing of impact of demographic factors on investment avenues selected by investors in the twin cities of Hyderabad and Secunderabad, India. It is found that gender, age and friends are mostly influencing the investment decisions of the respondents. It is concluded that the respondents of the study are conservative in nature and show less concern for money multiplication and liquidity.

Keywords: Investment Avenues, Demographic Factors, Investment Decisions, Investor Behavior

JEL Classification: G10, G11

Suggested Citation: Suggested Citation

Bhanu Sireesha, P. and Laxmi, Ch., Impact of Demographics on Select Investment Avenues: A Case Study of Twin Cities of Hyderabad and Secunderabad, India (June 1, 2013). International Journal of Marketing, Financial Services & Management Research, Vol.2, No. 6, June (2013), Available at SSRN: https://ssrn.com/abstract=2570822