Impact of Demographics on Select Investment Avenues: A Case Study of Twin Cities of Hyderabad and Secunderabad, India
International Journal of Marketing, Financial Services & Management Research, Vol.2, No. 6, June (2013)
9 Pages Posted: 28 Feb 2015
Date Written: June 1, 2013
Abstract
The study presents the results of empirical testing of impact of demographic factors on investment avenues selected by investors in the twin cities of Hyderabad and Secunderabad, India. It is found that gender, age and friends are mostly influencing the investment decisions of the respondents. It is concluded that the respondents of the study are conservative in nature and show less concern for money multiplication and liquidity.
Keywords: Investment Avenues, Demographic Factors, Investment Decisions, Investor Behavior
JEL Classification: G10, G11
Suggested Citation: Suggested Citation