Rethinking the Company's Potential: A Real Way to Create Competitive Advantage

Social Economic Debates 2015, Vol. 4, No. 1

5 Pages Posted: 6 Apr 2015

See all articles by Argentina Velea

Argentina Velea

Dimitrie Cantemir Christian University

Date Written: April 4, 2015

Abstract

Upstream and downstream competitors represent factors at play before and after the core product experience. There are also external factors at play during the experience. Parking is an upstream competitor: something that has the potential to prevent people from entering the experience in the first place. Other examples of addressing upstream competitors include drive-through coffee and websites that allow you to log in using existing credentials such as your Facebook account information. It is no need to set up yet another username and password you are likely to forget.

Keywords: competition, downstream competitors, upstream competitors, breakthrough, expenditures, brand marketing, financial rewards, features, analogous competitors.

JEL Classification: M31

Suggested Citation

Velea, Argentina, Rethinking the Company's Potential: A Real Way to Create Competitive Advantage (April 4, 2015). Social Economic Debates 2015, Vol. 4, No. 1, Available at SSRN: https://ssrn.com/abstract=2589773

Argentina Velea (Contact Author)

Dimitrie Cantemir Christian University ( email )

Splaiul Unirii nr. 176
Sector 4
Bucharest, 030134
Romania

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