Конкурентоспособность в маркетинге (Competitiveness in Marketing)

Abstract

Russian Abstract: Статья о нетрадиционной интерпретации понятия «конкуренция» в качестве адаптационного поведения субъектов рынка. Автор обосновывает тезис о тождественности рыночной адаптации и рыночной конкуренции вместо конкурентной борьбы.

English Abstract: Article about alternative interpretations of the concept of "competition" as the adaptive behavior of market participants. The author substantiates the thesis of the identity of market adaptation and market competition rather than rivalry.

Note: Downloadable document is in Russian.

Keywords: competition, competitiveness, competitive strategy, marketing, types of competition, innovation, transaction costs, general systems theory, market adaptation, systems approach

JEL Classification: M3