Abstract

http://ssrn.com/abstract=2604197
 


 



Online Copyright Enforcement, Consumer Behavior, and Market Structure


Luis Aguiar


European Commission - Joint Research Center

Jörg Claussen


Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management); Copenhagen Business School - Department of Innovation and Organizational Economics

Christian Peukert


University of Zurich - Faculty of Economics, Business Administration and Information Technology

March 30, 2015


Abstract:     
Taking down copyright-infringing websites is a way to reduce consumption of pirated media content and increase licensed consumption. We analyze the consequences of the shutdown of the most popular German video streaming website - kino.to - in June 2011. Using individual-level clickstream data, we find that the shutdown led to significant but short-lived declines in piracy levels. The existence of alternative sources of unlicensed consumption, coupled with the rapid emergence of new platforms, led the streaming piracy market to quickly recover from the intervention and to limited substitution into licensed consumption. Our results therefore present evidence of a high elasticity of supply in the online movie piracy market, together with relatively low switching costs for users of copyright infringing platforms. The postshutdown market structure was much more fragmented, thus making it potentially more resistant to any future interventions.

Number of Pages in PDF File: 42

Keywords: Anti-Piracy Intervention, Copyright, Movie Industry, Natural Experiment.

JEL Classification: K42, L82, O34, O38.


Open PDF in Browser Download This Paper

Date posted: May 10, 2015  

Suggested Citation

Aguiar, Luis and Claussen, Jörg and Peukert, Christian, Online Copyright Enforcement, Consumer Behavior, and Market Structure (March 30, 2015). Available at SSRN: http://ssrn.com/abstract=2604197 or http://dx.doi.org/10.2139/ssrn.2604197

Contact Information

Luis Aguiar (Contact Author)
European Commission - Joint Research Center ( email )
Edificio Expo
C/ Inca Garcilaso, 3
Sevilla, 41092
Spain
HOME PAGE: http://www.luis-aguiar.com
Jörg Claussen
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) ( email )
Kaulbachstr. 45
Munich, 80539
Germany
Copenhagen Business School - Department of Innovation and Organizational Economics ( email )
Kilevej 14A
Frederiksberg, 2000
Denmark
Christian Peukert
University of Zurich - Faculty of Economics, Business Administration and Information Technology ( email )
Affolternstrasse 56
Zürich, 8050
Switzerland
Feedback to SSRN


Paper statistics
Abstract Views: 4,720
Downloads: 584
Download Rank: 32,730

© 2016 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollobot1 in 0.234 seconds