Big Data and Organizational Decision Making
9 Pages Posted: 13 Jun 2015
Date Written: June 11, 2015
Abstract
Big data promises a significant change in the nature of information processing, and hence, decision making. The general reaction to this trend is that the access and availability of large amounts of data will improve the quality of individual and organizational decisions. However, there are also concerns that our expectations may not be entirely correct. Rather than simplifying decisions, big data may actually increase the difficulty of making effective choices. We synthesize the current state of research and explain how the fundamental implications of big data offer both a promise for improvement but also a challenge to our capacity for decision making.
Keywords: big data, decision making, information processing
Suggested Citation: Suggested Citation