Narcissism, Self-Esteem, Communication Apprehension, and Need for Affiliation: Difference between Social Networking Site Users and Non-Users

Ahadzadeh, A. S., Pahlevan Sharif, S., Emami, H. & Khong, K. W. (2014) Narcissism, Self-esteem, Communication Apprehension, and Need for Affiliation: Difference between Social Networking Site Users and Non-users. Taylor’s Business Review, 4(2): 135–146.

12 Pages Posted: 31 Aug 2015

See all articles by Ashraf Sadat Ahadzadeh

Ashraf Sadat Ahadzadeh

University Putra Malaysia

Saeed Pahlevan Sharif

Taylor's Business School

Kok Wei Khong

Taylor University; Taylor's University

Hossein Emami

Islamic Azad University (IAU)

Date Written: August 2014

Abstract

Nowadays, people are increasingly using social networking sites to initiate and maintain friendships, obtain social support and gather data. Personal traits could potentially drive people to join social networking sites as well as indulge in other related behaviors. This study aims to examine whether people with the need for affiliation, narcissism, self- esteem and communication apprehension are more likely to join social networking sites. Data for the current study were collected using convenience sampling; the sample consisted of undergraduate students studying at three private universities in Tehran, Iran. We used IBM SPSS 20 to run logistic regression statistics to test the research hypotheses developed for this study based on the responses from 284 respondents. The results of this study reveal that self-esteem, communication apprehension and the need for affiliation are significant predictors for social networking site usage while narcissism is not.

Keywords: Social networking sites, narcissism, self-esteem, communication apprehension, need for affiliation

JEL Classification: L20

Suggested Citation

Ahadzadeh, Ashraf Sadat and Pahlevan Sharif, Saeed and Khong, Kok Wei and Khong, Kok Wei and Emami, Hossein, Narcissism, Self-Esteem, Communication Apprehension, and Need for Affiliation: Difference between Social Networking Site Users and Non-Users (August 2014). Ahadzadeh, A. S., Pahlevan Sharif, S., Emami, H. & Khong, K. W. (2014) Narcissism, Self-esteem, Communication Apprehension, and Need for Affiliation: Difference between Social Networking Site Users and Non-users. Taylor’s Business Review, 4(2): 135–146., Available at SSRN: https://ssrn.com/abstract=2653525

Ashraf Sadat Ahadzadeh

University Putra Malaysia ( email )

Selangor Darul Ehsan
Serdang, Selangor 43400
Malaysia

Saeed Pahlevan Sharif (Contact Author)

Taylor's Business School ( email )

Level 9, Block E
Taylor's University Lakeside Campus
Subang Jaya, Selangor 47500
Malaysia

Kok Wei Khong

Taylor University ( email )

1 Jalan Taylors
Subang Jaya, Selangor 47500
Malaysia
60356295239 (Phone)

HOME PAGE: http://www.taylors.edu.my

Taylor's University ( email )

1 Jalan Taylors
Subang Jaya, Selangor 47500
Malaysia
60356295239 (Phone)

HOME PAGE: http://www.taylors.edu.my

Hossein Emami

Islamic Azad University (IAU) ( email )

Hamedan, Iran
Iran
Tehran, Isfahan 461-15655
Iran

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